Posts Tagged twitter
Best of the best in social media, web & tech 2009
Posted by Julie Delaforce in lists on 6 January, 2010
Rather than starting my own list, I thought I’d share a few of the lists I’ve seen relating to ‘Best of 2009′.
Ten most popular Facebook games of 2009
Top Facebook status trends of 2009
Best celebrity Twitter stories of 2009
Social Media & Tech
Gizmodo’s best iPhone apps of 2009
Most watched and searched on YouTube in 2009
Australia’s most popular Google searches of 2009
The best social media campaigns of 2009
Best social media blog posts of 2009
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Trends: Most popular social networks of 2009 by search queries
Posted by Julie Delaforce in trends on 18 December, 2009
Here’s a quick insight into the popularity of some of the best known social networks and social media platforms.
The below shows the Google search volumes of Facebook, Myspace, Twitter, YouTube & Flickr in Australia for 2009.
Facebook clearly dominates the search queries and has grown steadily in popularity throughout the year. YouTube is a distant second with less than half the volume of searches, which have remained fairly steady throughout the year. It’s interesting to see that as Facebook has grown in popularity, MySpace has decreased in popularity. MySpace garners only about one in four as many queries as Facebook. Twitter and Flickr seem to get a fairly negligible portion of the search volume.
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Weight Watchers: global firsts in digital marketing
Posted by Julie Delaforce in Uncategorized on 14 October, 2009
I’ve spent the last few weeks contracting with Weight Watchers Australia’s online marketing team. I’m really impressed with their committment to the digital space, and especially the direction Online Marketing Manager, Reichel Cheslett is taking their digital strategy.
The work they’re doing online is a first not only for Weight Watchers globally but also within the weight loss category. What are they doing at the moment? They have some great forums as part of their website. This year for the first time they are running a people’s choice vote online for their Healthy Life Awards. You can also participate in Weight Watchers Online - you get just about all the benefits of going to traditional meetings, along with a great assortment of tools such as recipe and food planners, points tracking and weight loss goal tracking.
Weight Watchers have not delved too far into social media yet, which is what I’ve been helping them out on. I’ve helped them to conduct an uncomplicated social media trial based around the Healthy Life Awards. I’ve created a Twitter account and Facebook page and also done a few other things like placing some competitions with online properites important to their female demographic. I’ve also done some peer sharing placements around the HLA site and the competitions to increase traffic being driven to the sites. It’s never enough just to set these things up for a client and hope for the best so I’ve also done some mentoring and pulled together some social media guides to help them understand how to interact on Twitter and Facebook to best engage their audience.
I wish them well with their digital marketing plans for the future, and I’ll be keeping an eye out to see how they do in the coming year.
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Social media wrap
Posted by Julie Delaforce in Resources & reading on 13 October, 2009
Here are a few news items and links I’ve found interesting reading in the past few of weeks:
- Chris Boudreaux shares the social media policies of 82 companies on his Social Media Governance site
- Online PR spending has grown in the past year (against the trend of a decreased spend on online advertising spend) and the growth is expected to continue
- Companies to invest in social networks and email marketing in the coming year
- Rewarding your customers: HMV’s new CRM/eCRM plan with pureHMV
- Coming soon to Twitter: Lists
- Facebook releases a new ‘happiness’ guage and a Gross National Happiness (GNH) index for the USA
I’m endeavouring to do this social media wrap about twice a month, more frequently if there is more content I’d like to share with you.
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Online buzz around Twitter: Australian blogs vs traditional media
Posted by Julie Delaforce in social media monitoring on 28 April, 2009
Originally posted at freshchat.com.au
Following on from my last post about the explosion of interest in Twitter this year, I was interested to find out a bit more about who is instigating these conversations. I ran a couple of queries with our online monitoring tool Social Radar.
A survey of over 600 Australian blogs reveals that interest in Twitter has increased steadily over the past six months, but there is not the exponential increase one would expect to be generating the increased search volumes reported by the likes of Compete.
In contrast, a survey of over 100 Australian traditional media publications (online) reveals an exponential increase in mentions of Twitter in the past three months, with other key social media sites Facebook and MySpace warranting little mention.
This confirms my suspicions that early adopters, such as those who blog, have been engaging in Twitter for some time and are not creating the current online buzz. The chatter being generated online is by those in the traditional media with the general public as their key audience. So what is it about Twitter that has garnered this attention in recent months? I suspected it was something inane such as Ashton Kutcher or Britney Spears tweeting forays, but no, apparently the key topics of conversation in relation to Twitter included the Fake Stephen Conroy and the Victorian Bushfires.
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Twitter: adding value for business
Posted by Julie Delaforce in introductory on 14 April, 2009
Originally posted at freshchat.com.au
I feel inspired to write this post due to Twitter’s recent rise in popularity and the apparent misinformation about Twitter being discussed both online and offline.
There are a few criticisms of Twitter that have been circulating this year, and I’d like to address them here.
1. Twitter is the cool new app of the moment, it’ll pass.
Twitter was born in 2006 and has been a favourite of many early adopters and high profile online influencers for well over 18 m onths. The reason you may only be hearing about it now is because of the amount of attention Twitter is receiving in mainstream media. According to Quantcast, Twitter has undergone exponential growth in the last two months, more than doubling its user base. Twitter now has over 15 million users in the USA alone.
Twitter is not an alternative to Facebook and other social networks, in fact it is not actually a social network. Twitter is a valid social media tool in its own right and can be used as part of a wider social media program.
2. Twitter doesn’t add value to business
I have clients who would STRONGLY disagree with this statement. As a vehicle for communication in 14o characters or less, Twitter allows business to interact quickly and effectively with their consumers. Twitter can be used to encourage consumer feedback or simply build relationships with anyone important to your business. There are many different models for employing Twitter for your business, as with all social media engagement, have clear objectives before you create an account.
3. I can set up a Twitter account, start following people by the thousands, and market my product at them
Like all social media, Twitter is a two-way communication vehicle. The Twitterati DO NOT appreciate being marketed AT, you need to add value and engage with other users. When people converse with you (via @ reply), respond. If you’re only talking AT people, you’ll lose followers fast.
There are some businesses who got their foot in the Twitter door early, take a look at what they’re doing:
If Twitter is not currently a part of your social media strategy, I would strongly advise you to consider it. As with all social media engagement don’t just dive in, do your research first.
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