Posts Tagged strategy

Only 71% of Tweets get a response

Posted by Julie Delaforce in statistics, twitter on 30 September, 2010

Sysomos recently conducted a two-month study of 1.2 billion tweets with the following results:

  • 71% of Tweets garner no response
  • 29% of all tweets produced a reaction
  • 23% elicit a reply
  • only 6% of all tweets produce a retweet
  • 92.4% of all retweets happen within the first hour of the original tweet
  • an additional 1.63% of retweets happen in the second hour
  • 0.94% take place in the third hour
  • 96.9% of @ replies happen within the first hour of the original tweet being published
  • only 0.88% of replies happen in the second hour

Quick Insight: If you’re thinking about creating a Twitter profile for your organisation make sure you have a solid strategy for creating a follower base and building engagement (in fact, this is the case for any social media endeavour!). Ensure you create interesting content that is likely to be retweeted or elicit a response within the first hour.

sysomos Twitter stats September 2009

See more at Mashable, original article at Sysomos.

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Weight Watchers: global firsts in digital marketing

Posted by Julie Delaforce in Uncategorized on 14 October, 2009

I’ve spent the last few weeks contracting with Weight Watchers Australia’s online marketing team. I’m really impressed with their committment to the digital space, and especially the direction Online Marketing Manager, Reichel Cheslett is taking their digital strategy.

The work they’re doing online is a first not only for Weight Watchers globally but also within the weight loss category. What are they doing at the moment? They have some great forums as part of their website. This year for the first time they are running a people’s choice vote online for their Healthy Life Awards. You can also participate in Weight Watchers Online - you get just about all the benefits of going to traditional meetings, along with a great assortment of tools such as recipe and food planners, points tracking and weight loss goal tracking.

Weight Watchers have not delved too far into social media yet, which is what I’ve been helping them out on. I’ve helped them to conduct an uncomplicated social media trial based around the Healthy Life Awards. I’ve created a Twitter account and Facebook page and also done a few other things like placing some competitions with online properites important to their female demographic. I’ve also done some peer sharing placements around the HLA site and the competitions to increase traffic being driven to the sites. It’s never enough just to set these things up for a client and hope for the best so I’ve also done some mentoring and pulled together some social media guides to help them understand how to interact on Twitter and Facebook to best engage their audience.

I wish them well with their digital marketing plans for the future, and I’ll be keeping an eye out to see how they do in the coming year.

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