Research | The Green Eyed Monster

Infographic: Obsessed with Facebook

Posted by Julie Delaforce in facebook on 21 February, 2011

I’m a big fan of infographics, and the latest from Online Schools: Obsessed with Facebook is great visual of Facebook in 2010.

To summarise:

1 in 13 people on Earth are on Facebook, half of them are logged in daily
1 million links are shared every 20 minutes
1 million + comments are made every 2 minutes
35+ demographic makes up 30% of Facebook users
18-24 segment is the fastest growing
Facebook is the most searched for term for the last 2 years running.
Almost half of 18-34 year olds (48%) check Facebook as soon as they wake up. 28% check Facebook on a smartphone before getting out of bed (I’m one of them!)

Click the image to view larger version.

facebook, infographic, research, statistics

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Social Networks & Search experience growth in website referrals

Posted by Julie Delaforce in statistics on 6 October, 2009

Recent research from Hitwise has shown that Banking and Government are leading the way in social network referrals to their websites.

Social Networks & search have experienced the most growth in referrals in the last year, at the expense of email, portal & news referrals.

This should be a wake-up call to those companies not yet looking at social media strategies, and to those relying on more ‘traditional’ online marketing methods.