Posts Tagged online pr

Social media wrap

Posted by Julie Delaforce in Resources & reading on 13 October, 2009

Here are a few news items and links I’ve found interesting reading in the past few of weeks:

I’m endeavouring to do this social media wrap about twice a month, more frequently if there is more content I’d like to share with you.

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Social Media Disasters

Posted by Julie Delaforce in online pr on 3 August, 2009

Originally published at freshchat.com.au

Everyone wants their piece of the social media pie these days. So why not just dive right on in and see how it goes?
Because this is what could happen to your brand… Top Ten Branded Social Media Nightmares

Key lessons from these social media disasters:
1. Monitor the online space, know who is talking about you, where they’re talking and what they’re saying
2. Be transparent & authentic – tell the truth and manage your crises, don’t try to hide your mistakes
3. Engage with people, this means listening, responding and conversing with, NOT spamming your marketing messages
4. Own your online identity – even if your brand is not engaging online, ensure your name isn’t being used by someone else, which could have a detrimental effect on your brand’s reputation.

Overall it’s important not just to dive into the shark-infested waters of social media. Do your research and understand the online space and your audience. If you don’t have the time to invest in social media there are many consultants and agencies from whom you can seek advice.

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