Posts Tagged government

Top Australian Government and Not-for-profit Facebook Pages

The following is by no means a comprehensive list, but a starting point towards creating one.

If you know of any other pages that can be added to the list, let me know (minimum 10,000 likes).

PAGE ‘Likes’
See Australia (Tourism Aus) 819,242
Triple J 278,758
McGrath Foundation 213,429
Don’t turn a night out into a nightmare 164,869
Julia Gillard 83,570
The Line 32,222
AIS 31,464
Donate Life Australia 21,781
ABC TV 11,548
Get Up 10,220

To get an idea of where these pages sit on a global scale, here are some benchmarks:

Top Australian Brand Page Overall
ACDC 7,050,541
Top Brand Page overall
Facebook 21,758,466
Top Non-FB Brand Page
YouTube 15,956,407
Top Gov/NFP pages
I Love My Family by FamilyLink.com 2,555,583
ESTOY CONTRA EL MALTRATO ANIMAL 2,428,676

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Social Networks & Search experience growth in website referrals

Recent research from Hitwise has shown that Banking and Government are leading the way in social network referrals to their websites.

Social Networks & search have experienced the most growth in referrals in the last year, at the expense of email, portal & news referrals.

This should be a wake-up call to those companies not yet looking at social media strategies, and to those relying on more ‘traditional’ online marketing methods.

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