The answer is: they can! I haven’t seen it on many apps, only one in fact, Treasure Madness.

I’m sure many of you, like me, are reluctant to click through on the ‘allow’ button before knowing what a Facebook application is all about. There is rarely enough information on the application page to let you know exactly what the game /application involves, if you need friends using the app to make it effective and the many other factors you might consider.

Treasure Madness addresses this issue by showing the user a simple introduction to the game and what’s involved in two well-laid-out pages. After viewing these pages, the user then has the option to ‘play now’. It’s at this point the user sees the ‘allow’ screen. In my book, this gets the app a big thumbs up in terms of user experience as it greatly decreases the barrier to entry other Facebook app I’ve seen has.

Well done, Treasure Madness!

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• On Creating Chaos, or: How NOT to manage an online community
• Infographic: Obsessed with Facebook