Archive for category Resources & reading
Benchmarking Facebook Social Plugins
Posted by Julie Delaforce in Resources & reading, social networks on 28 September, 2010
Facebook have just released a guide on Facebook Social Plugins and how they can help achieve three goals for an organisation’s website:
- Traffic
- Engagement
- Consumer Insights
It outlines number of hours you’ll need to put aside to set up the plugins as well as a how-to guide and benchmarks on success to date.
Very useful to show clients how adding this functionality can help achieve their objectives!
The full guide can be found on Scribd.
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Social media wrap
Posted by Julie Delaforce in Resources & reading on 13 October, 2009
Here are a few news items and links I’ve found interesting reading in the past few of weeks:
- Chris Boudreaux shares the social media policies of 82 companies on his Social Media Governance site
- Online PR spending has grown in the past year (against the trend of a decreased spend on online advertising spend) and the growth is expected to continue
- Companies to invest in social networks and email marketing in the coming year
- Rewarding your customers: HMV’s new CRM/eCRM plan with pureHMV
- Coming soon to Twitter: Lists
- Facebook releases a new ‘happiness’ guage and a Gross National Happiness (GNH) index for the USA
I’m endeavouring to do this social media wrap about twice a month, more frequently if there is more content I’d like to share with you.
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